the VIP area
of a club
or stadium.
Identity also occupies space.
Pitch
The starting point. The colour that stitches the whole identity together.
Energy
Light, vibration and the energy of football.
Passion
Intensity, emotion and the heat of the game.
Warmth
Wood warms the set and brings the world of the club closer.
Structure
Concrete, weight and contrast hold the set up.
Rhythm
Neon drives the drawing of the space and the eye, creating depth.
Banter
Leather, comfort and the place where the conversation happens.
Memorabilia
Shirts, trophies and objects that carry the history of football.
Boleiragem is the VIP area of a club or stadium: the place for people who know their football. The name already carried the whole show, only the form was missing. The identity wasn't drawn from a logotype, but from a repertoire: the ball, the goal arch, the crown, the star, the crest. These symbols move inside the letters and take their place, until the word stops being read and starts being recognised. From the same alphabet come the crests, the patterns, the shirts. Green, yellow and orange, in the heat of the pitch and the stands. A system that doesn't illustrate football. It speaks football.
- client
- Sportv
- year
- 2023
- art direction
- Tchelo
- design
- Tchelo, Victor Seabra
- set design
- Globo Post-Production & Design
- motion design
- Patricia Oliveira, CDesign Globo
- creative management
- Fábio Mayumi, Victor Seabra
- account
- Camila Carvalho, Luciana Baroni
- creative direction
- Ricardo Moyano
- brand & communication direction
- Manuel Falcão